Why are opinions no longer just that? What has changed? What is different in social media, today's primary means of communication?

I always look at this day as somewhat of a “holiday,” a day of anticipation. I can appreciate that some outside of the consulting and non...

I seldom recommend nonprofits stage special events, and most organizations I’ve had the pleasure to work with are likely tired of hearing...

Decatur County has the highest “cases per capita” of the coronavirus in the State of Indiana. Could communication have made a difference?

20% of your customers or donors account for 80% or your income or revenue. Do you know who they are?

David J. Fry, CDT, MPS is President/CEO of Effective Advancement Strategies and consults with businesses and nonprofits throughout Indiana.

If I use a certain word in referencing a friend’s membership organization, I know to expect a negative reaction. However, that word holds...

Imagine waiting in line for service for 12 minutes and then just as you reach the window the employee leaves for lunch without explanatio...

By David J. Fry, MPS, CDT - President/CEO Effective Advancement Strategies It's the time of year when we start new, talk of resolutions a...

Our society often struggles in dealing effectively with the grief process, but when that struggle reaches the workplace, new dynamics are...

We all know, "People make mistakes." So true. Yet it's not an excuse for the marketing blunders that seem to reach customers a bit too of...

Let’s face it, your online and digital reputation has never been more impactful, and it’s destined to become more so in the coming years....