Updated: Sep 29
We have often cautioned organizations and businesses on using Facebook to run contests and giveaways. Why? A contest is not impossible, but you must not violate the platform's rules because the consequences for your organization could be dire. imagine losing the ability to communicate with your followers and having your page taken down temporarily or, worse yet, permanently. It has happened to hundreds of well-meaning organizations.
If the thought of losing your Facebook page causes anxiety, simply follow the Facebook rules when running your promotion, contest, or giveaway. These rules are meant to protect you and Meta from legal issues and misuse of the platform. We are not attorneys, so we recommend you consult with the relevant authorities before starting any promotion.
Here are some important points to keep in mind or avoid:
Don't ask for prohibited actions. Facebook says, "your promotion must not require or incentivize participants to share, repost, tag others, or in any way publicize your promotion."
Don't use personal timelines and friend connections to manage promotions.
You are responsible for running your promotion legally and keeping Meta free from any liability, and you must acknowledge that your promotion is not sponsored, endorsed, administered by, or associated with Meta.
Creating and sharing official contest rules is a good practice.
Only run contests where you choose a winner randomly, entry requires some effort, and a judge selects the winner.
Don't ask users to pay to enter.
You might wonder what you can do for entry that doesn't break the Facebook rules. Here are some of the things you can consider:
Leave a comment.
Submit a photo.
Visit a website and fill out a form.
Share on another social platform.
Sign up for a newsletter.
Answer a question.
Complete a poll or a survey.
There might be other ways to engage your followers in a contest, but make sure they don't violate the Facebook promotion rules. You can view them by clicking here.
Our best advice (and not legal advice) is "when in doubt, leave it out." In other words, if you think it might be problematic, don't do it. You don't want to lose your Facebook following because of a mistake.