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Eroding Trust in Nonprofits – Pay the PRICE

Trust. Not-for-profit leaders have joined the crescendo of recent talk about having it, losing it, and building it. The latest numbers show trust declines in the NFP sector where individuals and organizations are investing their hard-earned funds, seeking positive change. Without question, trust should be a key foundation on which the organizations build their cases for support and insure sustainability. What’s that look like in the real world and where’s the disconnect? I’m suggesting nonprofits consider paying the PRICE to turn these numbers around.