David J. Fry, MPS, CDTSep 23, 20194 minThe One Word that is Key for Your Organization.If I use a certain word in referencing a friend’s membership organization, I know to expect a negative reaction. However, that word holds the key to survival...
David J. Fry, MPS, CDTMar 29, 20182 minAre Special Events Worth It?Soon it will be time for your 5K, golf outing, gala, run, walk, chili supper, festival or any one of a dozen other events. Does anyone ever wonder if it is ...
David J. Fry, MPS, CDTJan 10, 20184 minA Nonprofit Wish ListMany children have their lists for Santa, but in some respects, nonprofits should as well. It may seem a bit idealistic, but there are some realistic conside...
David J. Fry, MPS, CDTJan 9, 20183 min5 Points Engage Consumers to Buy Experiences“People don’t buy features, they buy benefits.” It has been the basic sales mantra for years. Today I remind clients, despite the truth in the previous state...
David J. Fry, MPS, CDTJan 9, 20184 minCapital Campaigns Should Raise More Than MoneyWhile a capital campaign may seem like a good idea, there are a number of considerations deserving significant review before a board decides to interview a c...
David J. Fry, MPS, CDTJan 9, 20183 minCapital Campaigns: About More Than MoneyWhen I talk with clients about capital campaigns they may do a double take when I state, "It's really not about the money." Well folks it's really not! The g...
David J. Fry, MPS, CDTJan 9, 20183 minAre We Communicating?Communication is a wonderful thing…when it works. Today, our society has some issues when it comes to expression of our feelings and attitudes, and much of i...
David J. Fry, MPS, CDTJan 9, 20183 minThink You Need More “FTE’s?”There is one thing most every organization needs in its marketing efforts. In reality, it is not FTE’s in the human resource, full time equivalent sense. Ins...
David J. Fry, MPS, CDTJan 9, 20184 minFive Considerations for Impacting CultureCulture – it lives in your organization with deeply rooted implications to your business or nonprofit. Yet many have no feel for the realities of their cultu...
David J. Fry, MPS, CDTJan 9, 20183 min“EDUCATE" TO ADVANCE DONOR DEVELOPMENT It's probably no surprise that nonprofit organizations today struggle with maximizing donor development efforts. If you are a board member of one those group...
David J. Fry, MPS, CDTJan 9, 20183 minDoes Your Business or Nonprofit Need a Communications Audit? Undoubtedly, audits are not a new concept for most, but the prospect of a communications audit may be. If so, then it is time to beef up the knowledge, soone...
David J. Fry, MPS, CDTJan 9, 20183 minCommunity Vision Brings Competitive EdgeOrganizations and individuals have them; businesses work towards them, but many communities find them elusive. What are they? I am talking about compelling v...
David J. Fry, MPS, CDTJan 9, 20183 minWhat You Don't SayOrganizations, businesses and individuals spend so much time, effort and money worrying about crafting a positive message, putting out the right press releas...
