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Acquiring donors is always a specialized task.  No two donors are alike, nor do they have the same motivations for giving.  If you can identify the reasons why your donor gave, you’re more likely to retain them, and that’s an important step.  When asked, here are the top reasons donors  provided for giving.  Remember, people give to people they know, with a cause.


This document is available as part of the Development Package.


Why Donors Give

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